grossly bad form.

dear wall street journal,
it’s not you, it’s me. Actually, that’s a lie..it’s totally your fault (no one ever means that line, do they?). You’re one of the last major papers that actually matters. New York Times. Wall Street Journal. USA Today. You’re all clear national brands and all of you will almost certainly survive, and in all likelihood, end up thriving despite what happens with the rest of the newspaper industry.

Anyway, let’s get back to why I’m writing you. Europe. The European edition of the WSJ is super-sweet. What makes it better than the US version? It’s more compact. Both in number of pages, and measurements. It’s actually a convenient size to carry around, and read on a bus, train, etc. My god, this isn’t brain surgery– newspapers should be convenient. Especially if you want them to be a part of your readers’ every day lives. So a few suggestions:

- shrink the dimensions– like in half.
- cut down on the content a little bit to make it something that, if you really had a lot of time, you could actually read the whole thing.
- less articles per page, so that you can actually finish an article on the same page that you start it on. Newsflash: fumbling with the paper to continue reading is a giant pain.

That’s all. I love the articles. The reporting. Even the conservative balance to the NY Times. But you’re terribly inconvenient.
love,
surya

P.S. Unless your plan is to drive all of us to the wsj.com or the kindle. if that’s the case, my bad– good job making the physical product suck!